Natural Hair and Scalp Wellness That Work
Achieve your strongest, shiniest hair with clean, natural, professionally made hair and scalp care.SHOP NOW
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A Healthy Hair Movement.
We believe in doing what’s right for your hair and scalp.
That means uniquely blending clean, safe formulas made from at least 95% natural ingredients that provide the highest standard of professional performance for effortless, beautiful, healthy hair.
Our heritage in hair and scalp wellness began over 30 years ago with our founder, Sam Brocato, a world-renowned master hairstylist turned product formulator whose commitment to hair and scalp health started it all.
We believe in togetherness in every aspect of the word.
We bring together people, ideas, innovations, ingredients, and more to create powerful products that themselves work better together.
While each independently clean, natural, and effective, our products – like our people – are best together, helping to transform the hair into the best version of itself.
Artificial Dye Free
Synthetic Fragrance Free
*List varies from product to product