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Natural Hair and Scalp Wellness That Work

Achieve your strongest, shiniest hair with clean, natural, professionally made hair and scalp care.

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Natural Hair and Scalp Wellness That Work

Find the perfect product for your hair concerns

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A Healthy Hair Movement.
A Healthy Hair Movement.

A Healthy Hair Movement.

We believe in doing what’s right for your hair and scalp.

That means uniquely blending clean, safe formulas made from at least 95% natural ingredients that provide the highest standard of professional performance for effortless, beautiful, healthy hair.

Our heritage in hair and scalp wellness began over 30 years ago with our founder, Sam Brocato, a world-renowned master hairstylist turned product formulator whose commitment to hair and scalp health started it all.

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Better Together.
Better Together.
Better Together.

Better Together.

We believe in togetherness in every aspect of the word.

We bring together people, ideas, innovations, ingredients, and more to create powerful products that themselves work better together.

While each independently clean, natural, and effective, our products – like our people – are best together, helping to transform the hair into the best version of itself.

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100% Vegan

100% Vegan

Color Safe

Color Safe

Cruelty Free

Cruelty Free

Gluten Free

Gluten Free

Artificial Dye Free

Artificial Dye Free

Formaldehyde Free

Formaldehyde Free

Petroleum Free

Petroleum Free

Silicon Free

Silicon Free

Synthetic Fragrance Free

Synthetic Fragrance Free

Toxin Free

Toxin Free

*List varies from product to product