
Healthy scalp,
healthy hair.
It all starts with the scalp! The follicles on the surface of the scalp are where new hair is born, so the health and condition of your scalp determines the body, brilliance, and beauty of your strands.
The scalp is also four times more absorbent than the skin, so what you put on your scalp not only impacts hair health, but your overall health, too.
That’s why it’s so important to opt for clean, safe ingredients – to prevent common hair concerns like dryness and irritation, promote long-lasting hair health and growth, and ensure your hair care never causes any harm.
The case for
clean ingredients.
When you clean and care for your hair, your scalp and strands are exposed to and absorb ingredients that can impact your hair health and beneath the scalp, too.
Many traditional haircare products include chemicals used for things like consistency, color, and preservation, which unfortunately can also cause issues we want to avoid (like sensitivity, irritation, and even hormone disruption).
Using clean, safe, non-toxic ingredients removes this risk, protecting your hair, scalp, and body from harm. That’s why we’re so keen to be clean, and why we harness the power of natural ingredients to cleanse, condition, and support strong, healthy hair.

Where We Stand
On Ingredients
What clean means to us |
What "clean" does not mean to us |
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