OUR STANDARDS
Clean, safe, and 95% natural or more.
See our criteria for what's in (and out) of our products, and why it matters for hair health.
CRUELTY FREE
VEGAN
Color safe
Paraben free
Sulfate free
Phthalate free
Formaldehydre free
Gluten free
Synthetic fragrance free
Petroleum derivative free
To us, "clean" means mindfully creating products that are safe and non-toxic, with ingredients that harness the power of nature to improve hair health while ditching the chemicals that can cause harm.
WHERE WE STAND
"This brand is one of the most sophisticated, highest-performing natural hair care products we've seen"
What's In
Clean, Quality ingredients.
We use safe, ethically sourced ingredients to eliminate the fear of what you're putting on your hair, scalp, or skin, utilizing a minimum of 95% natural ingredients in every formula for plant-powered products that deliver peak performance.
What's out
The Harsh, harmful, and unproven.
We avoid ingredients that studies have shown can harm your hair, health, or the planet, as well as those derived from or tested on animals. We also never use loosely defined "clean" ingredients without confirmation of their safety profile.
WHY IT MATTERS
Hair and scalp care are part of your overall health, and what you use on your strands can have an impact beneath the scalp, too.
THE HAIR <> HEALTH CONNECTION.
When you care for your hair, your scalp and skin are exposed to ingredients that impact your hair health and beyond. Because fun fact: your scalp is 4x more absorbent than your skin.
THE CHALLENGE WITH CHEMICALS.
Many traditional hair care products include chemicals for consistency, color, preservation, and more, which can cause issues like sensitivity, irritation, and even hormone disruption.
THE CASE FOR CLEAN AND NATURAL.
Using clean, natural, non-toxic ingredients helps removes these risks, protecting your hair, scalp, and body from harm. That's why we're so keen to be clean when it comes to cleansing, conditioning, and supporting strong healthy hair.
Shop nowOUR CLEAN AND NATURAL COLLECTIONS
Shampoos & Conditioners
Treatments & Masks
Styling