A 98% natural volumizing shampoo that delivers fullness and incredible shine.

10 fl oz / 296 ml


Get voluminous, bouncy hair with Vx Volumizing Shampoo. Formulated with 98% natural ingredients that work miracles to deliver fullness and reflective shine. Powered by tilia bud extract, chamomile and peppermint oil for an invigorating cleanse that promotes hair and scalp health. Vx is your new essential plant-based shampoo for volume and lift.

• Your go-to volumizing shampoo for every day
• Powered by 98% natural ingredients
• Peppermint oil delivers an invigorating light tingling sensation
• Effective for all hair types: fine, thick, curly or coily
• No sulfates, parabens, silicones, glutens, toxins, phthalates, synthetic fragrances
• Cruelty-free
• 100% vegan formula
• Color-safe

Key Benefits

• Detoxifies and removes buildup
• Adds long-lasting volume and buoyancy
• Enhances strength and shine


INGREDIENTS: Water (Aqua), Sodium Lauroyl Methyl Isethionate*, Sodium Lauroyl Glycinate*, Sodium Lauroyl Sarcosinate*, PEG-120 Methyl Glucose Dioleate*, Decyl Glucoside*, Glycerin*, Tilia Tomentosa Bud Extract*, Tussilago Farfara (Coltsfoot) Flower/ Leaf Extract*, Achillea Millefolium Extract*, Cinchona Succirubra Bark Extract*, Salvia Officinalis (Sage) Leaf Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Mentha Piperita (Peppermint) Oil*, Polyquaternium-10, Tetrasodium Glutamate Diacetate*, Benzyl Alcohol/Dehydroacetic Acid/Benzoic Acid/Sorbic Acid, Citric Acid, Fragrance (Parfum)**.
*Plant/Natural Origin
**Naturally-Derived Fragrance

Ingredient Highlight

Ingredient Tilia Bud

Tilia Bud

Plumps cuticles, nourishes, moisturizes, volumizes, and reduces static

Ingredient Chamomile


Soothes, provides healing moisture, and acts as a natural disinfectant

Ingredient Peppermint Oil

Peppermint Oil

Has antiseptic and antimicrobial properties, provides a cooling effect, soothes, strengthens, and nourishes

Wet hair. Rub 1-3 pumps into your hands. Massage into scalp and hair. Rinse well. Repeat as desired.

How to Use

Wet hair. Rub 1-3 pumps into your hands. Massage into scalp and hair. Rinse well. Repeat as desired.

Pro Tip

Combine VX and Love Lather. Aromatic heaven glorious hair and scalp, for extra rich deep penetration allow to sit on hair for 2 mins!

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Frequently Asked Questions

Can I use this on Medium/Thick Curly and Coily hair?

Our Vx Volumizing Shampoo is intended for all hair types and textures.

Can I use Vx as my daily conditioner?

Yes. Vx can be used daily as your go-to volumizing shampoo.

Is this safe to use on color treated hair?

All our products are color safe.